CREATIVE PROJECTS BY ARRAN CROSS AND FERN MERRILLS

Journal

We are Department Two. We’re photographers, film makers and brand builders. Sheffield, UK.

Men of Pitti 94

 

Pitti Uomo. The bi-annual menswear trade show. It's the place to be seen. It's the place to be photographed. 

Men from around the world gather in their finest finery, a mix of sartorial elegance and straight-up streetwear. They parade and peacock around Florence's Fortezza de Basso. Hoping to be photographed. Praying to be featured on the blogs and style sites. The've been practicing the perfect pose for the last six months. They know how to work the camera. It's the only place people get mad if you don't take their picture. It's a crazy scene.

A couple of guys really stood out this year; the ones who weren't trying. Effortless cool without the kamikaze dives and rolls to get in front of the biggest lenses of the biggest shooters of the biggest magazines in town. The real guys.